MRM Tech Blog

CNET’s Matt Fitzgerald has posted a short write up about Nikon launching the my Picturetown iPhone application. Fitzgerald wrote, “Nikon has launched its My Picturetown iPhone application for uploading and sharing photos through Nikon’s my Picturetown site. It works with both the iPhone and the iPod Touch, and is available for free through the App Store. The My Picturetown app allows photos to be uploaded via iPhone camera and provides access to users’ My Picturetown online storage sites. It also gives you the ability to tag and organize photos and create albums.”

Read the entire article here: http://news.cnet.com/8301-17938_105-10133359-1.html

This fall, AOL retooled their advertising offerings to include a “Video Wall” homepage takeover for their site. As it happened, Rawle Curtis and the Kohls Creative team were the first in line to execute to this new space, and though there were several other advertisers in line after MRM, none performed as well as the Kohl’s After Thanksgiving creative.

This creative performed outstandingly. The metrics were through the roof, and in recognition of this, Pointroll (who ran the ad for MRM on AOL’s site), chose this execution from over 800 other campaigns this month to win. Less than one percent of all Pointroll campaigns are recognized with this award!

So, please join me in applauding Rawle for persevering through a very tough development process, where the rules were being re-written daily by AOL, and the creative team that were able to develop a concept that was terrifically engaging!

-Mike

I found this article in the NY Times. Its an interesting take on where the Publicis think online advertising is moving.

It is only a matter of time until nearly all advertisements around the world are digital.
Or so says David W. Kenny, the chairman and chief executive of Digitas, the advertising agency in Boston that was acquired by the Publicis Groupe for $1.3 billion six months ago.

Now Mr. Kenny is reshaping the digital advertising strategy for the entire Publicis worldwide conglomerate, which includes agencies like Saatchi & Saatchi, Leo Burnett and the Starcom MediaVest Group and the global accounts of companies like Procter & Gamble, American Express, Hewlett-Packard and General Motors.